Crafting Your Employer Brand as a Multinational Snacking Company
How do you uphold the pillars of your employer brand as a multinational company? For the world’s largest snacking brand, it’s all in the messaging.
Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International.
Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.
Listen on Apple Podcasts, Spotify, Stitcher or Soundcloud.
In this episode you’ll learn:
• Why they need people to know about the company as well as the brand
• What they did about the lack of consistency in employer brand
• How long their employer brand has been going for
• What an “EBP” is and why they use it
• What their hashtag strategy is and why they have more than one
You can connect with Jennifer here.