Leading a Company Through an Employer Brand Refresh
Allianz is a European multinational financial services company headquartered in Munich, Germany. Its core businesses are insurance and asset management.
The organization is undergoing major transformations, including a global refresh of its employer brand. Here’s how Kara McLeod, the company’s employer brand head in Asia-Pacific is leading the way.
Have a listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast.
Listen on Apple Podcasts, Spotify, Stitcher, or Soundcloud.
In this episode you’ll learn:
- What Allianz does, and how it supports businesses and individuals during troubled times
- What Kara’s role is, and what the remit is of her newly formed function in Asia-Pacific
- How Allianz takes a one-brand approach to its employer brand positioning
- What Kara’s top tips are to employer brand professionals starting out and leveling up.
Kara on LinkedIn: www.linkedin.com/in/karamcleod1
Allianz online: www.allianz.com
Further reading: How Allianz Built a People-Centric Culture.