The Sky High Success of Southwest Airline’s Employer Brand


Employer



southwest-airlines

What’s the secret sauce behind the enviable employer brand of Southwest Airlines? Find out in our latest piece with their People Director, Shari Conway.

A servant leader and HR professional in the airline industry for over 20 years, Shari’s job is focused on supporting the team members of Southwest.

Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast.

Listen on Apple Podcasts, Stitcher Radio, Google Play or SoundCloud.

In this episode you’ll learn:

  • All about the corporate culture at Southwest, and what the three core aspects of that culture are.
  • What talent challenges Southwest are faced with and why they are no different to the likes of Amazon.
  • What Southwest’s employer brand strategy is and what the words Warrior Spirit, Servant’s Heart, and Fun-Loving Attitude have to do with it.
  • Why Shari is proud of the work Southwest does with younger candidates.
  • About the hard lessons, Shari has had to learn from during her journey with Southwest.

Connect with Shari on LinkedIn and check out the Southwest careers page!



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